Born in Elche. Raised by brands.

At IBG, we create, develop and accelerate brands with their own distinct identity.

Based in one of Spain’s historic footwear hubs, we bring together over three decades of expertise, knowledge and innovation. We combine product design with e-commerce strategy and digital culture to build global brands that resonate with different audiences and lifestyles.

HISTORY AND FUTURE

  1. Late 19th century – The origins

    The Esquitino family's business journey begins in the footwear industry with the manufacture of jute espadrilles, laying the foundations for the business.

  2. 1920 – Consolidating the business

    The second generation, led by Enrique Esquitino Bailén and José Esquitino Bailén, expands operations and consolidates the business within the footwear industry, laying the foundations for its subsequent development.

  3. 1980 – Continuity and evolution

    With Antonio Esquitino Picó at the helm, the company continues to develop its manufacturing and commercial operations and moves forward with the evolution of its business model.

  4. 1984 – Diversification and growth

    The arrival of Enrique Esquitino Madrid drives a new phase of growth, expanding production capacity and developing new manufacturing, sales and distribution models.

  5. 1990 – Developing our own brands

    The company makes the transition from manufacturing for third parties to developing its own brands with Conguitos and Break&Walk. This shift broadens its offering and steadily strengthens its international presence.

  6. 2014 – D.Franklin is born

    The fifth generation, represented by Enrique Esquitino Payá and Daniel Esquitino Payá, drives the launch of D.Franklin, bringing a digitally native model and a new brand concept to the portfolio.

    D.Franklin gradually becomes one of the group's main growth drivers, evolving from its origins in eyewear and footwear into new fashion, accessories and sports categories, while strengthening its international presence.

  7. 2018 – Kalk

    Illice expands its portfolio with the launch of Kalk, introducing a new brand specialising in women's accessories.

    The brand evolves into a world of women's fashion and accessories, steadily broadening its product offering and market presence.

  8. 2019 – Innovation and sustainability

    IBG adds Mercredy to its portfolio, a brand focused on developing footwear using recycled materials and more responsible production processes, reinforcing the group's commitment to product innovation.

  9. 2020 – Illice Brands Group is born

    The Esquitino family's acquisition of 100 % of the company marks the beginning of a new chapter under the name Illice Brands Group (IBG).

    Led by Enrique Esquitino Madrid and Mariano Esquitino, the group reshapes its structure and establishes a new strategic plan focused on digitalisation, international expansion, brand development and the evolution of its sales channels.

  10. 2022 – Consolidating the omnichannel model

    IBG strengthens its growth strategy by developing its wholesale channel and expanding into marketplaces, combining digital and physical channels to extend the international reach of its brands.

  11. 2025 – D.Franklin Athletic

    D.Franklin expands into sport with the launch of D.Franklin Athletic, bringing together design, innovation, functionality and performance and opening up new opportunities for growth within the sector.

  12. 2026 – A new phase of growth

    IBG continues its transformation and international expansion, with Enrique Esquitino Payá and Daniel Esquitino Payá, the fifth generation of the family, driving the development of new business opportunities and the evolution of a portfolio of internationally focused brands.

TODAY – A global group of brands

Illice Brands Group now brings together a diversified portfolio of its own brands spanning fashion, footwear, eyewear, sport and accessories. Throughout its history, the group has established a model built on innovation, design and a strategic vision to grow brands with distinctive personalities in the market.

Combining established brands with emerging, constantly evolving names (Conguitos, Osito, Tecnobaby, Break&Walk, D.Franklin, D.Franklin Athletic and Kalk), IBG responds to the different needs, consumption habits and global trends of each segment.

Present in multiple international markets, with a strategy tailored to each sales channel, Illice Brands Group continues to accelerate its global growth and reach, combining industrial know-how, product technology and a firm vision focused on the consumer of the future.

BY NUMBERS

brands
07
years
+30
countries
+30
points of sale
+5000