Spain’s Francisco Martínez makes history at Greece’s Spartathlon, completing 246 km in 23 hours and 11 minutes

Spain’s Francisco Martínez makes history at Greece’s Spartathlon, completing 246 km in 23 hours and 11 minutes

Illice Brands Group wins the 2026 Alfil Award for its e-commerce strategy and international expansion Reading Spain’s Francisco Martínez makes history at Greece’s Spartathlon, completing 246 km in 23 hours and 11 minutes 2 minutes Next Ring for party!: D.Franklin rounds off the night at Forbes’ Best Content Creators

D.Franklin Athletic supported the winner of Elche’s Ultrahélike in one of the world’s toughest races, where he achieved the fastest Spanish time to date

Ultramarathon runner Kiko Martínez, winner of the 100 km Ultrahélike in Elche, has set the fastest Spanish time at Greece’s Spartathlon after completing 246 kilometres in 23 hours and 11 minutes, the quickest performance by a Spanish athlete to date. His time secured sixth place among nearly 400 participants from around the world in one of the planet’s toughest endurance events, supported by D.Franklin Athletic as his official sponsor.

Greece’s Spartathlon is one of the world’s toughest and most prestigious ultramarathons. Covering 246 uninterrupted kilometres between Athens and Sparta, the route takes runners along roads, mountain trails and stretches with steep elevation changes, all within a strict 36-hour time limit.

Support from D.Franklin Athletic

Throughout more than 23 hours on the course, with sharp changes in light between day and night, Kiko Martínez had the support of D.Franklin Athletic. The brand equipped him with its sports sunglasses, designed to withstand extreme conditions with an ultralight frame that feels comfortable and weightless, a secure fit that prevents slipping with sweat or movement, and lenses featuring Optarex™ technology—full UV400 protection, high impact resistance and clear vision that reduces eye strain.