Under the concept “There’s no afterparty without D.Franklin”, the brand turns arrival at the gala’s afterparty into an experience centred on its sunglasses
D.Franklin joined the afterparty for Forbes’ Best Content Creators, held on 29 September at the renowned Gabana nightclub in Madrid’s Salamanca district, with a concept that says it all: There’s no afterparty without D.Franklin.
When the party lasts until dawn, sunglasses start to make sense. But beyond their practical use, they are already part of nightlife’s visual identity: an accessory that projects confidence, adds mystery and creates a sense of connection with those still celebrating.
Ring the bell to get the party started
To bring this idea to life, D.Franklin created Ring for the party!, an activation inviting guests to ring a bell mounted on a panel. When it rings, a hand appears through a small opening to give them a pair of D.Franklin sunglasses. The idea was simple: ring the bell, put on the sunglasses and get the party started. After all, if they are part of the afterparty, why wait until dawn to wear them?
The experience was designed to spark guests’ curiosity and encourage them to photograph or film the moment. Sunglasses had a role of their own in this activation: keeping company with those who were not ready to call it a night.
Ultra Light: D.Franklin icons head to the afterparty
For the occasion, D.Franklin selected four models from its iconic Ultra Light collection, featuring lightweight acetate frames and contemporary, comfortable silhouettes. All offer UV400 protection.
- Ultra Light S Square Black / Blue: the contrast between the oval black frame and blue lenses defines this vintage-inspired design.
- Ultra Light S Round Trans Brown / Trans Blue: rounded blue lenses are paired with a gradient brown frame, bringing a fresh take to a classic look.
- Ultra Light Ellipse Tort / Brown: a tortoiseshell finish and brown polarised lenses add warmth, while acetate temples complete this versatile design.
- Ultra Light S Round Black / Black: a frame with rounded polarised lenses and UV400 protection, all in black. A vintage-inspired unisex design with a timeless all-black look.
