This award recognises IBG’s shift towards direct-to-consumer sales and the global presence of brands such as D.Franklin in more than 25 countries
Illice Brands Group (IBG) has reached another milestone after receiving the 2026 Alfil Award in the E-commerce category. Presented by Terciario Avanzado, the Association of Strategic Services Companies of the Province of Alicante, the award was handed over last night at the Auditorio de la Diputación de Alicante, in the presence of leading representatives from the province’s business community and public institutions.
The jury recognised the evolution of Elche-based IBG’s business model towards a digital ecosystem focused on direct-to-consumer sales. This commitment to technology and digitisation has enabled the group to accelerate its international growth and strengthen brands such as D.Franklin, which is now firmly established in more than 25 countries.
“Receiving the Alfil Award for E-commerce is a proud moment for the whole team. The key was understanding where the market was heading, committing to digitisation and not being afraid to compete internationally,” explains Daniel Esquitino, CMO & Head of E-commerce at Illice Brands Group.
The event brought together prominent figures from the province’s business community and public institutions to recognise the role of companies driving innovation and economic development in the region.
